This is a question we get often, and we want to start by debunking a theory about touring colleges. A lot of students and parents think that they’re touring colleges in order to make a grand impression and to demonstrate interest in that particular school. And that is not the case.
Demonstrated interest is a fancy admissions term for showing that you are interested in the school beyond just applying with the school name spelled right. Ways of demonstrating your interest can include touring, going to an admissions information session, doing an interview if it’s an option, taking part in their summer programs, or basically anything else that puts you on their radar before they hand down judgment on your application.